Privacy Policy

What Extang Tonneau Covers Collects When You Visit Our Truck Bed Cover Site

At Extang Tonneau Covers, we take your privacy seriously. When you visit our site, interact with our tonneau cover product pages, or submit a contact form, we collect certain information to operate our business, improve your experience, and provide you with relevant information about our Solid Fold 2.0, Trifecta 2.0, and other premium truck bed protection products.

We collect three types of information:

Information you provide directly: When you submit a contact form or subscribe to communications from Extang Tonneau Covers, you provide your name and email address. This information is collected voluntarily when you choose to contact us or sign up for updates about our hard folding and soft folding tonneau covers.

Information collected automatically: When you browse Extang Tonneau Covers, we automatically collect technical data including your device type, browser, operating system, IP address, approximate location, pages visited, time spent on our site, and referral source. This information is collected through cookies and analytics tools to help us understand how visitors engage with our tonneau cover product catalog and site content.

Information from third parties: We receive affiliate tracking data from Amazon Associates when you click on product links to purchase Extang tonneau covers on Amazon.com. We also receive aggregated analytics data from Google Analytics about site traffic and user behavior patterns across our truck bed cover pages.

How Extang Tonneau Covers Uses Your Information

Extang Tonneau Covers uses collected information to operate and improve our site, respond to your inquiries about our Solid Fold 2.0, Trifecta 2.0, and other tonneau cover products, and send communications you’ve opted into regarding new product launches, installation guides, and truck bed protection updates.

We analyze site traffic and user behavior to understand which tonneau cover models, features, and content are most valuable to pickup truck owners. This helps us refine our product pages, improve our buying guides, and better serve customers researching hard folding covers, soft tri-fold covers, and truck bed accessories.

We use your information to track affiliate referrals when you purchase Extang products through our Amazon links, comply with legal obligations, maintain site security and prevent fraud, and ensure our tonneau cover site operates reliably for all visitors.

Cookies and Tracking Technologies Extang Tonneau Covers Uses

Extang Tonneau Covers uses cookies and tracking technologies to enhance your browsing experience and understand how visitors interact with our truck bed cover content.

Essential cookies: These cookies are required for basic site functionality, including navigation between our Solid Fold 2.0, Trifecta 2.0, and other product category pages, form submissions, and secure browsing.

Analytics cookies: We use Google Analytics to track site usage including pages visited, session duration, and traffic sources. This data is aggregated and anonymized. Analytics help us understand which tonneau cover models generate the most interest, which installation guides are most helpful, and how visitors navigate our truck bed protection catalog.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links. When you click an Extang tonneau cover link on our site and complete a purchase on Amazon.com, these cookies ensure we receive proper credit for the referral.

You can manage cookies through your browser settings. Note that disabling cookies may affect site functionality, including the ability to submit contact forms or navigate certain features of our tonneau cover product pages.

How Extang Tonneau Covers Shares Your Information

Extang Tonneau Covers may share information with service providers who help us operate our site, including hosting providers, analytics platforms, and email service providers. These partners process data on our behalf under strict confidentiality agreements.

We share affiliate tracking data with Amazon.com as part of the Amazon Associates Program. When you click on an Extang product link and make a purchase, Amazon receives information necessary to process the transaction and attribute the sale to our affiliate account.

We may disclose information to law enforcement or government authorities when required by law, such as in response to a valid subpoena, court order, or other legal process. In the event of a business transfer, merger, or acquisition involving Extang Tonneau Covers, your information may be transferred to the acquiring entity.

Extang Tonneau Covers does not sell personal information to third parties. We do not share your contact information with advertisers, data brokers, or other commercial entities for their marketing purposes.

How Extang Tonneau Covers Protects Your Data

Extang Tonneau Covers implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. Our site uses SSL encryption for data transmission, ensuring that information you submit through contact forms or subscription requests is transmitted securely.

We maintain administrative, physical, and technical safeguards designed to protect the confidentiality, integrity, and availability of the personal information we collect. Our service providers are contractually required to maintain similar security standards when processing data on our behalf.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. We encourage you to use strong passwords, keep your login credentials confidential, and contact us immediately if you suspect unauthorized access to your account.

Your Privacy Rights Under GDPR, CCPA, and State Privacy Laws

Extang Tonneau Covers respects your privacy rights under applicable data protection laws. Depending on your location, you may have specific rights regarding your personal information.

Rights available to all users:

• Access the personal information Extang Tonneau Covers holds about you, including data collected through contact form submissions and site analytics
• Request correction of inaccurate information in our records
• Request deletion of your personal information, subject to legal retention requirements
• Opt out of marketing communications by clicking the unsubscribe link in any email or contacting us directly
• Request restriction of processing in certain circumstances

GDPR Rights (EU/EEA residents):

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data and receive a copy in a structured, commonly used format
• Right to rectification of inaccurate personal data
• Right to erasure (“right to be forgotten”) in certain circumstances
• Right to restrict processing of your personal data
• Right to data portability, allowing you to receive your data in a machine-readable format
• Right to object to processing based on legitimate interests or for direct marketing purposes
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local data protection supervisory authority if you believe we have violated your privacy rights

CCPA/CPRA Rights (California residents):

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information Extang Tonneau Covers collects about you, including categories of data, sources, business purposes, and third parties with whom we share information
• Right to know whether personal information is sold or disclosed and to whom
• Right to opt out of the sale or sharing of personal information (note: Extang Tonneau Covers does not sell personal information)
• Right to request deletion of personal information we have collected from you
• Right to request correction of inaccurate personal information
• Right to limit use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your privacy rights — we will not deny you service, charge different prices, or provide a different level of quality for exercising CCPA rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) Rights:

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights substantially similar to CCPA rights under your state’s privacy law, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising. These rights are subject to certain exceptions and verification requirements under each state’s specific provisions.

How to exercise your privacy rights:

To exercise any of these privacy rights, submit a request by email to hello@extangbrand.com or use the contact form on this site. In your request, please specify which right you wish to exercise and provide sufficient information for us to verify your identity.

Extang Tonneau Covers will respond to verified requests within 30–45 days as required by applicable law. We may need to verify your identity before processing certain requests to protect your personal information from unauthorized access. Verification may require you to provide additional information matching our records, such as your email address and details of your previous interactions with our tonneau cover site.

Extang Tonneau Covers’ Commitment to Children’s Privacy

Extang Tonneau Covers’ truck bed protection site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. Our tonneau cover products and content are designed for adult pickup truck owners and enthusiasts.

If you are a parent or guardian and believe your child under 13 has provided us with personal information through our contact form or other means, please contact us immediately at hello@extangbrand.com. Upon verification, we will promptly delete such information from our systems in compliance with the Children’s Online Privacy Protection Act (COPPA).

We encourage parents and guardians to monitor their children’s internet usage and to help enforce our privacy policy by instructing children never to provide personal information on this site without parental permission.

Third-Party Links on Extang Tonneau Covers

Extang Tonneau Covers contains links to Amazon.com where you can purchase our Solid Fold 2.0, Trifecta 2.0, and other tonneau cover products. We also may link to manufacturer resources, installation guides, and other third-party websites relevant to truck bed protection and pickup truck accessories.

Extang Tonneau Covers is not responsible for the privacy practices, data collection policies, or content of any third-party site. These external sites operate independently and maintain their own privacy policies and terms of service.

We encourage you to review the privacy policy of any third-party site you visit, especially before providing personal information or making a purchase. Amazon.com, for example, has its own comprehensive privacy policy governing data collection, use, and disclosure for purchases made on their platform.

International Data Transfers from Extang Tonneau Covers

Extang Tonneau Covers operates in the United States. If you access our truck bed cover site from outside the United States, your information may be transferred to, stored, and processed in the US where our servers and service providers are located.

Data protection laws in the United States may differ from those in your country of residence. By using Extang Tonneau Covers, you consent to the transfer of your information to the United States and processing in accordance with this Privacy Policy and applicable US law.

For users in the European Union, European Economic Area, or other jurisdictions with data transfer restrictions, we take steps to ensure adequate protections are in place for such transfers, including using standard contractual clauses or other approved transfer mechanisms as required by applicable law.

How Long Extang Tonneau Covers Retains Your Data

Extang Tonneau Covers retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions and email subscription data are typically retained for up to 12 months, after which they are deleted unless you have ongoing communications with us or have expressly consented to longer retention. Analytics data is governed by Google Analytics’ data retention policies, which we have configured to aggregate and anonymize data in accordance with privacy best practices.

Affiliate tracking data is retained in accordance with Amazon Associates Program requirements. After the applicable retention period expires, we securely delete or anonymize personal information so that it can no longer be associated with you individually.

If you exercise your right to deletion under GDPR, CCPA, or other applicable privacy laws, we will delete your personal information within the timeframe required by law, subject to exceptions for legal obligations, fraud prevention, or legitimate business purposes.

Email Communications from Extang Tonneau Covers

If you subscribe to communications from Extang Tonneau Covers, you will receive periodic emails about new tonneau cover products, installation tips, truck bed protection guides, and updates about our Solid Fold 2.0, Trifecta 2.0, and other hard folding and soft folding covers.

All marketing emails from Extang Tonneau Covers include an unsubscribe link at the bottom. You may opt out of marketing communications at any time by clicking the unsubscribe link or contacting us directly at hello@extangbrand.com. Unsubscribing from marketing emails will not affect transactional communications, such as responses to contact form inquiries you have submitted.

We respect your communication preferences. Once you unsubscribe, we will remove you from our marketing list within 10 business days. You may continue to receive operational emails related to your specific inquiries or requests.

Extang Tonneau Covers’ Do Not Track Policy

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, Extang Tonneau Covers does not respond to Do Not Track signals or similar mechanisms.

We continue to collect information as described in this Privacy Policy when you visit our truck bed cover site, regardless of DNT browser settings. This includes analytics data about page views, session duration, and navigation patterns across our tonneau cover product catalog.

If industry standards or legal requirements regarding Do Not Track signals evolve, we will reevaluate our policy and update this Privacy Policy accordingly. You can manage cookies and tracking through your browser settings as described in the Cookies and Tracking Technologies section above.

Changes to Extang Tonneau Covers’ Privacy Policy

Extang Tonneau Covers may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. We will indicate the effective date of the latest revision at the top of this page.

Material changes to this Privacy Policy will be communicated with reasonable notice. We may notify you of significant changes via email if you have subscribed to communications, or by posting a prominent notice on our homepage.

Continued use of Extang Tonneau Covers after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your personal information and your privacy rights.

Contact Extang Tonneau Covers About Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or raise concerns about our data practices, contact Extang Tonneau Covers at:

We are committed to resolving privacy concerns promptly and transparently. When you contact us regarding privacy matters, please include your full name, email address, and a detailed description of your request or concern. We will respond to verified requests within the timeframe required by applicable law.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. Extang Tonneau Covers does not share personal information with third parties for their direct marketing purposes.

If you are a California resident and would like to make such a request, or if you have questions about our information-sharing practices, contact us at hello@extangbrand.com or the address listed above.

Consent

By using Extang Tonneau Covers, browsing our truck bed cover product pages, submitting contact forms, or subscribing to communications, you consent to the collection and use of your information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our site or provide us with your personal information. Your continued use of Extang Tonneau Covers after any changes to this Privacy Policy are posted constitutes your acceptance of those changes.